I was reading the January 31st edition of Golf Week and came across an article about Stan Utley and how a putting lesson, on a gravel driveway, in the dark of the night, with a six iron (no putter was available), helped launch a sequence of events that has turned him into a teaching success story.
For those of you that teach the game, what has allowed you to continue to pursue such a worthy endeavor for a living? I know that it helps to be a good player, to be an A.I. and/or PGA Member, have a "name player" in your stable, and a location that allows you to teach. But, what have you found to provide you with the greatest return on your investment? What media outlets have you found most successful: word of mouth, brochures, teaching aids, handouts, package deals, newspaper ads, radio, television, the internet, etc.?
If you take or have taken lessons, what was it that got you in the door?
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