Mickle: You look at someone like Tiger Woods and this episode of infidelity. Does this change the concept of building brands around athletes?
Knight: Not for us. It’s part of the game.
Mickle: With Tiger, a person who was believed to be of more upstanding character beforehand, is it possible to check for everything?
Knight: Obviously, he was one we checked out and he came out clean, and I think he’s been really great. When his career is over, you’ll look back on these indiscretions as a minor blip, but the media is making a big deal out of it right now.
Maybe I minor blip for YOU Philemon . . . . not no blip to me . . . .and probably won't be a minor blip to your bottom line in the next 2 or 3 years.
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