I've never heard of anyone trash the idea of lining up a putt with the logo. Why do some feel it is rubbish? I use the concept. I've never seen anything wrong with it. I draw lines on my putter and then line it up with an intermediate target. What objections do some have about that?
First of all you're attempting to align a 1-2 inch line (logo) scribed on an orb, with (in most cases) an invisible target somewhere on the green. In every case you align it while your hand is on the ball crouched down behind the target line. Then you try to square the clubface to that 1-2 inch line to that imaginary spot from a totally different visual perspective.
To me it just introduces more likelihood for errors and more uncertainty.
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